THE IMPACT OF CUSTOMER ENGAGEMENT ON BRAND LOYALTY: THE MEDIATION ROLES OF BRAND ATTACHMENT AND CUSTOMER TRUST

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 11/07/2023 15:19:34 • 240 Views

THE IMPACT OF CUSTOMER ENGAGEMENT ON BRAND LOYALTY: THE MEDIATION ROLES OF BRAND ATTACHMENT AND CUSTOMER TRUST

Created by :
Azizah Chairunnisa ( 20200103190 )
Endang Ruswanti (0018085411)

Subject:	KOSMETIK INDUSTRI PEMASARAN MEDIA SOSIAL
Alt. Subject :	COSMETICS INDUSTRY MARKETING SOCIAL MEDIA
Keyword:	Brand Love Brand Experience Customer Engagement Brand Attachment Customer Trust Brand Loyalty

Date Create	:	11/07/2023
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_4127
Collection ID	:	11_4127

Source :
Jurnal Multidisiplin Madani (MUDIMA), Volume 3, No. 4, April 2023, pp: 789-801

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-impact-of-customer-engagement-on-brand-loyalty-the-mediation-roles-of-brand-attachment-and-customer-trust-29167.html

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